What is self-branding? It is the art of promoting yourself as a person or as a company in order to make yourself known. While on many platforms the goal is simply to interact, LinkedIn’s purpose is to make a name for yourself and be recognized in the professional world. But how can you do so?
First of all, you need to position yourself as an opinion leader in your community. In other words, the content produced on its platform must be motivating and relevant to your target community. Otherwise, the content will most likely be ignored. Also, here are other points that must accompany the creation of content.
1. Upload a professional profile picture
It may sound simple, but still too few people take this point seriously. Your professional photo is your first impression with an employer or a business, so it should showcase you and your professionalism.
2. Fill out the Work Experience section
In this section, talk about projects you completed in your current or previous jobs, not about tasks you completed. Recruiters or future clients want to know what you have accomplished, not your daily tasks. This is how you will differentiate yourself from others in your field.
3. Ask for recommendations from your former bosses
On LinkedIn, a recommendation is like a reference letter: it means a lot to recruiters and managers. For business accounts, you can ask your customers to write a recommendation that sure won’t go unnoticed by future customers.
4. Personalize your experience
Your experience is yours and only yours. Tell it the way you see it. A personalized profile is a profile that you take care of, which demonstrates the thoroughness and professionalism of the person on the other side of the screen. Whether you are talking about your good or less good moves, the important thing is to talk about them. You will be rewarded for it.