1- Listen to your audience
If you notice that your audience is already educated on the product you are selling, you will need to convince them to buy as a priority. The first step of awareness will have already been completed. You will therefore publish content that is selling (promotions, news, etc.) rather than informative (statistics, definitions, etc.).
2- Use different features to stand out
When a brand uses multiple social media functions, this implies that it can be known in different ways, from multiple touchpoints.
3- Speak “human”, tell your story
Storytelling is such an important tool in marketing. Don’t hesitate to bring out the human side of your business and tell your story, it is more interesting than you think!
4- Respect your editorial line
Staying consistent is important on social media. This allows you to keep charming your followers in addition to winning over new ones. Find the creative line that suits you best and stick to it!
5- Be AU-THEN-TIC
The watchword on social media in 2020: authenticity. Tell the truth, inspire your followers with the reality, and let real life speak.