While many Instagram content creators and influencers have embraced Tiktok for its short videos feature, they now find themselves able to use this feature directly on Instagram. Should they continue to use Tiktok or just focus on Instagram?
The answer to this question is: it depends on their target audience.
When you’re really present on social media, it is essential to know your audience by creating, for example, a persona. Whether you want to reach out to young adult music fans or parents in their 30s, there is a platform for that.
It is well-known that a very young audience consumes TikTok videos. In fact, 69% of the platform’s users are aged between 13 and 24 years old. On the other hand, on Instagram, the same age group represents 36.7% of users. In this case, to ask the question is to answer it: the two platforms are so different!
At Billy.social, we believe it is important to focus on a single platform for this type of content. Not everyone has both apps installed on their phone. Influencer’s followers on Instagram are sometimes not even aware that they also have a Tiktok platform that they use.
Reels are here to stay, because they represent a real opportunity in digital marketing. It’s a great way to show off your online presence, stay creative, and get a whole new place in Instagram’s algorithm.