1. To adapt to changing times
Sales and marketing have changed and continue to evolve. The digital transformation has forced many companies to rapidly digitize their sales departments in order to ensure short-term growth. As highlighted in “The Future of Sales in 2025: A Gartner Trend Insight Report”, by 2025, 80% of B2B sales interactions between suppliers and their customers will be through digital channels. This means that if your business is absent online, you will be among the 20% of customers and suppliers who will not enjoy the benefits of the Web.
2. To gain visibility
Regardless of the platform, social media is a real showcase for companies, whatever their business goals. Indeed, 59% of people prefer to do their research on their own rather than being asked by a salesperson and 53% of people value their own research more than that of a salesperson. That being said, it is therefore essential to have an easily findable website and to build a well-established Web presence, since it is through these platforms that you will make yourself or your company known.
The majority of new customer acquisition is now done online, thanks in part to social media. Business managers all have personal pages that they most likely use for research related to their business. If those customers are on social media, then so should businesses seeking customers.
Also, the performance metrics of social networks are built in order to be successful in B2B. They offer a full and very detailed understanding of their audience, depth of topic, can create value on a low budget and more. They are good tools for providing visibility.
3. To demonstrate your expertise
As we said, since social media is a real showcase for businesses, an online presence is essential, but consistency even more so. These platforms will allow you to post photo, video or text content in order to show your products or services in the best light. Basically, this is what your potential customers want to see!
Demonstrating expertise is not only to show the results of your labor, but also to show the experts themselves. We see more and more companies putting humans forward on their social pages. This not only allows them to put their expertise to the fore, but also to attract potential employees. The possibilities of social media are endless!