Why choose to invest in video creation? This dynamic content makes it much easier for users to understand how your products work and how relevant your offer is. This is beneficial for conversion and sales purposes, because according to Forbes, 64% of Internet users are more likely to buy a product online after watching a video about it.
If you’re creating a new gardening tool that’s unfamiliar to the public, you could invest in a video that clearly explains how it works in an attempt to increase sales of it through increased consumer understanding!
Secondly, contrary to what you might think, creating a quality video does not require a large investment. Video creation tools have come a long way and it is now possible to create high quality videos on your smartphone. This means you can create compelling interactive content in a short amount of time and without breaking the bank!
Thirdly, by creating videos that disclose your expertise, you can help your organic search engine rankings. Try it yourself, type into your search bar “how to ride a bike?” You’ll find that the first answers to your question will be explanatory videos! So it makes sense for your business to take advantage of Google’s emphasis on videos to give your SEO a nice boost! To learn more about SEO, read this article.
Fourth, videos are versatile tools that perform well on all platforms and devices. This interactive visual and auditory content can be produced in many forms and can easily adapt to consumer demands.
Finally, for engagement purposes and in search of new leads, videos are an effective way to quickly reach a huge audience. According to HubSpot, about 92% of people who consume videos on their smartphones share them with others. By creating engaging, captivating and accessible videos, it is possible for your business to increase your online presence by reaching a potentially much larger audience.