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Why get into video?

It is becoming more and more relevant for companies to invest in the creation of quality content. Videos are becoming an effective way to broadcast their products and services and reach a large number of potential consumers!

Why choose dynamic content? 

Today, it is crucial for all companies to develop a thoughtful, effective and sustained content marketing strategy. Developing and distributing quality content with high added value allows the achievement of various strategic objectives!

A key step in developing a strategic plan is to define what types of content to create for your business.

Whether it’s promoting your brand, providing additional information about your products or sharing promotional offers, using dynamic content is an effective way to capture your audience’s attention!

A growing trend in content marketing is the creation of videos. According to Wyzowl, 87% of businesses use videos as a marketing tool to promote their offer!

Either published on YouTube or on their social platforms, videos are an innovative way to reach a large audience and convey a powerful visual message!

reasons to choose video

Why choose to invest in video creation? This dynamic content makes it much easier for users to understand how your products work and how relevant your offer is.  This is beneficial for conversion and sales purposes, because according to Forbes, 64% of Internet users are more likely to buy a product online after watching a video about it.

If you’re creating a new gardening tool that’s unfamiliar to the public, you could invest in a video that clearly explains how it works in an attempt to increase sales of it through increased consumer understanding!

Secondly, contrary to what you might think, creating a quality video does not require a large investment. Video creation tools have come a long way and it is now possible to create high quality videos on your smartphone. This means you can create compelling interactive content in a short amount of time and without breaking the bank!

Thirdly, by creating videos that disclose your expertise, you can help your organic search engine rankings. Try it yourself, type into your search bar “how to ride a bike?” You’ll find that the first answers to your question will be explanatory videos! So it makes sense for your business to take advantage of Google’s emphasis on videos to give your SEO a nice boost! To learn more about SEO, read this article.

Fourth, videos are versatile tools that perform well on all platforms and devices. This interactive visual and auditory content can be produced in many forms and can easily adapt to consumer demands.

Finally, for engagement purposes and in search of new leads, videos are an effective way to quickly reach a huge audience. According to HubSpot, about 92% of people who consume videos on their smartphones share them with others. By creating engaging, captivating and accessible videos, it is possible for your business to increase your online presence by reaching a potentially much larger audience.

Here are three examples of powerful videos to help you get the most out of your investment!

For example, some platforms like Facebook and Instagram allow the creation of temporary videos that disappear after 24 hours. This type of video, less polished, can create a direct link with your audience in addition to being very inexpensive and quick to produce. This format is perfect to showcase your employees behind the scenes or even your workspace.

Live video can be extremely relevant, as according to Facebook, live videos get six times more interactions than regular videos. Whether you’re introducing new products, doing a Q&A session, or even doing an interview with an expert, these videos allow you to establish yourself as an expert in your field. In addition, these videos require only a simple preparation, but no editing or proofreading is needed which reduces the production cost considerably.

Third, branding videos are a great way to broadcast your company’s purpose and share your values and personality. You can then detail your brand identity to your target audience who will feel more engaged by your message and offering. By solidifying your brand image, you can create a sense of community among your target customers who will comeback to consume your products and interact with your brand more frequently.

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    Questions to ask yourself:

    • Are you looking to increase engagement on your platforms?  
    • Would it be relevant for you to offer dynamic content to your audience?  
    • Do you want to get better search engine rankings?

    Bibliography

    Cox, L. K. (2020, February 25). 16 Video Marketing Statistics to Inform Your 2020 Strategy [Infographic]. HubSpot. Online

    Bowman, M. (2017, February 3). Video Marketing: The Future Of Content Marketing. Forbes. Online 

    Mosseri, A. (2018, January 11). Bringing People Closer Together. Facebook. Online

    Wyzowl. (n.d.). Video Marketing Statistics 2021 (Brand New Data). Retrieved June 25, 2021. Online

    Act! (2020, October 14). 6 Reasons Why Video Content Marketing is So Important. Act! Online

    Huhardeaux, E. (2021, June 24). Développer sa stratégie de branding grâce à la vidéo. le blog Vidmizer. Online

    Godin, C. (2020a, September 10). Le SEO bien faitOnline

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    Caroline Godin

    Billy.Social Présidente et fondatrice

    info@billy.social

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    2021-10-31T13:50:54-04:00

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