Once you have an established visual identity, it’s important to create your brand kit for your Instagram stories. This kit is fairly simple to create, as it is an extension of your color palette, photo editing or filters, style, and tone of voice.
If you don’t already have a core color palette, you need to create it!
The optimal color scheme is the one that best represents your brand, considering your unique identity. Your primary palette will be the one used in all of your images in order to have an aesthetically appealing page. Having a secondary palette is also relevant, as it will be used to accompany or complement your visuals.
Choose your brand polices wisely!
It’s helpful to have one police for all your headlines and another for your body copy. If you’re using Instagram story typography, try to choose 1 or 2 and always keep them the same to stay consistent.
Choose relevant image filters!
Just like your brand colors, the filters you use should reflect the style and essence of your brand. You can use some of the story filters that are built into the Instagram app! You can also find them on external apps such as Canva for the grainy effect, VSCO for filters or Lightroom for presets.
To stand out from your competitors, personalize your content while maintaining a unique image, true to your brand identity.