After adding your specific URL as a code, you will receive a variety of information that can be analyzed and counted in Google Analytics.
Here are some of them:
– Number of visits
– Percentage of new visits
– Bounce rate
– Conversion rate
In marketing, data is the basis for any well thought-out decision! It allows you to have an informed look and to put in place efforts that will have a real impact on your business.
Analyzing the performance of your content is key to understanding what your audience wants to see from you! With the data collected, you will have valid sources to learn how your consumers interact with you.
To read more about content marketing, check out our article.
From the URLs, it is also important to evaluate the most relevant channels on which you should focus. Concentrate on the best performing campaigns and remove those that are not producing any results. By having several concrete reports on your conversions and their sources, you will be able to save a lot of time and money!