You’ve done your research and established your goals, now it’s time to redesign your site.
Here are some key tips to keep in mind as you make this change:
If you haven’t already done so, determine your unique value proposition and make sure it’s represented on every page. Your new users need to quickly grasp why they should choose you over your competitors. It’s also important that your brand identity is well reflected on your website so that people can quickly identify your company. For example, use your corporate colors on your site to add consistency to your content and recreate your shopping experience online.
To make your website easy to navigate, you need to keep in mind that simplicity is your ally.
A website too busy could confuse the consumer and discourage them from staying on your page. This transformation must be centered on the desired action and accompany the user throughout the steps of the conversion process. It is therefore important not to lose him by creating a site that is too complex and without real harmony. For example, do not use illegible typography, as it could hinder the search for information. Instead, emphasize the call-to-action buttons that guide the user to the desired behavior.
Throughout your redesign, you must keep in mind that 48% of web pages worldwide are viewed from mobile and smart devices. If your page does not display properly on a phone or tablet, you are inevitably losing business opportunities as well as sales. Your website must be designed to function effectively, regardless of the platform on which it appears.
Ultimately, to make the most of this significant monetary effort and to ensure that your website is intuitive and easily navigable, you must perform a series of tests and assure quality control.
Through these tests, you will be able to determine the basic elements that should be kept to help your users navigate your website, for example, the search bar icon at the top of your page.
You will also be able to identify unnecessary elements to eliminate what could confuse users and affect your bounce rate and conversion rates.