A social listening report should contain several crucial pieces of information that you can use to improve your actions in the future.
After performing this audit on social networks, it is necessary to observe if a change in sentiment towards your brand has occurred.
- What did your consumers like or dislike?
- Which publications created the most engagement?
- Can you detect dissatisfaction with any of your products?
- Is there a trend emerging on your platforms?
Your social networks are a goldmine of information that allows you to better understand the expectations and tastes of your audience.
The important thing is to discover the root causes of these changes in feelings towards your brand, whether they are positive or negative. To learn more about maintaining your relationship with your customers, visit Billy.social.
Your report should allow you to recognize your good practices, but also to learn from your not-so-good ones. It is a guide for the future that shows you the guidelines for good conduct.
The goal is to avoid repeating the same mistakes made by your organization and your competitors. No one is immune to a scandal or a slip-up, the objective is to know how to detect them quickly in order to take action and avoid them getting out of hand.
Social listening is also about listening to what is being said about your competitors and your industry. The objective is not to imitate your competitors’ strategy, but rather to be able to follow their developments.
Their social platforms contain a multitude of clues allowing you to predict certain actions they will take.
Are they about to launch a new product line? Have they invested in new branding to rejuvenate their brand?
This information can be analyzed and used to challenge your own strategy. Would it make sense to invest in improving or adding a product? Do you have a competitive advantage that makes you stand out from your competitors?
The external analysis also allows you to identify industry trends and unmet needs. These opportunities are extremely relevant and profitable because by positioning yourself as the only solution to this problem, the consumers in question will inevitably turn to your organization to address them.
This means doing meticulous research by monitoring the keywords and conversations around your brand, but also across your industry.
- Are you receiving recurring complaints about the use of your website?
- Are consumers expressing a desire to use a mobile application?