The last step in this chain is probably the most crucial: the “send” button. Often, it is a single person who manages a list of thousands of email addresses and has to make sure the newsletter is perfect before pressing the “send” button and notifying thousands of phones all over the world. 

Many applications and tools have been designed so that everything takes place in the correct order and to avoid the famous erratum at all costs. Each offers different options, but they have a common goal: to make all your newsletter campaigns successful. 

As you will see, there are various platforms to help you manage your newsletter campaigns. Indeed, each brings its share of positive points. It will all depend on what you want to accomplish.

Probably the most well-known marketing platform that offers the newsletter service, Mailchimp was recently named one of the best software companies of 2020 by G2.

This platform gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. Mailchimp gives you full control over your email marketing tools. In addition, Mailchimp is easy to use and grants you access to a range of email marketing tools, all in one place.

Klaviyo is a platform that offers different digital marketing tools, whether it is sending text messages or creating an online shopping platform. One of the services presented is newsletter distribution within the platform.

Creating newsletter campaigns in Klaviyo is quick and easy and adapts to different customer groups. Your company’s colours will automatically be reflected in the layout of your newsletter thanks to its tools, such as the setup wizard. In addition, you can create variations of newsletters to test which calls to action, send times, content, and so on are the most effective for you. Quickly track and measure results to continuously improve your stats.

Drip is a platform used by more than 27,000 marketers around the world. This tool allows its users to fulfill three objectives :

– Develop and improve your mailing list

Attract more customers online with high conversion rate forms and give them a warm welcome when they sign up for your list.

– Send emails with ease

Increase engagement with your newsletters and optimize your campaigns with A / B testing. You can also personalize your messaging with recommended audience segments.

– Turn undecided buyers into loyal buyers

Know who your best customers are and reward them! With the tools that Drip offers, spoil your customers after the purchase in order to retain them for life.

Salesforce Software: B2B Marketing Automation with Pardot empowers you to create clever and more powerful marketing campaigns from a central, easy-to-use canvas. Pardot offers several tools to facilitate the work of B2B marketers, including the one we are interested in: email marketing made easy.

The tool will allow you to create newsletter campaigns to build business relationships with future clients. Pardot helps you stimulate prospect engagement, track your campaign and most, importantly, increase its effectiveness.

Once you have created your ideal campaign, Pardot lets you rate and rank your leads to clearly identify those interested based on their interactions with your website, emails, and content.

The Sender tool is ready to help you perform all your email campaign segmentations with its various tools:

– Drip campaigns

Nurture your relationships with your customers by sending pre-written messages over time.

– Emails following abandoned carts

Remind your customers that their basket is still full. Stay connected with subscribers who are not yet ready to buy.

– Welcome emails

Take this opportunity to create a lasting first impression of your brand.

– Happy birthday emails

Show your followers that you care about them

And more!

HubSpot and its Marketing Hub tool offer different marketing, sales, and customer service software to build a business where customers are the centre of all your efforts.

The main functions of this tool are the creation of lead generations, the automation of marketing (by newsletter, for example), and analytics.

This will allow you to:

– Attract attention by creating content that is impossible to miss;

– Convert more leads with an adapted strategy;

– Adapt your platform to give all the credit to marketing.

In short, each platform contains interesting information and tools: it is up to you to choose which one best suits your needs.

To conclude, why choose email marketing over any other form of marketing? Email marketing allows you to reach your audience in a personalized way. Also, since you have built your database with care, these people are certainly very interested in what you are selling. Treat your database like in-store customers. They are loyal to you, so give them a reason to stay that way!

• What level of complexity should I have for my newsletter strategy?
• How many emails should I send?
• Do I want to automate my marketing process or not?
• What resources are at my disposal to manage my newsletter campaigns?