Mandate

Make the brand shine through all its digital channels and support it in becoming the analytical reference in Quebec.

Faction A is an elite squad specialised in professional services in analytics.
Highly qualified, resourceful and rigorous, Faction A is a team of analytics aficionados that can intervene at all levels of analytical solutions implementation, from planning to the creation of dashboards and data intergration.

Mandate

Help the brand to build a performing digital ecosystem and generate sales on their website.

J&L Tweed is an American brand of leather goods and accessories in tweed, made in Scotland. This brand brings the distinctive spirit of the Scottish Highlands to the fashion market with colourful and modern tweeds and cashmere that maintain a sense of the historic craft.

60%

An all-time high rate of engagement with the brand.

30K

Increase in the number of clicks on the website.

20M

Total impressions.

Deliverables Objectives and challenges Our approach
  • Content marketing
  • Newsletter management
  • Advertising management
  • Digital consulting
  • Data analysis
  • Reinforce Faction A’s expertise with its target audience.
  • Placing people at the heart of business strategy.
  • Increase registration numbers for events.
  • Increase sales via the use of all digital channels.
  • Develop digital strategy to interest the business intelligence community.
  • Execute advertising placement.
  • Develop a recruitment component in communications to engage future experts.
  • Optimize the digital ecosystem to drive sales.

Deliverables

  • Content creation
  • Social network management
  • Advertising management
  • Analytics, data management, dashboards

Objectives

  • To carve out a place of choice in the Quebec market on social networks.
  • Engaging the community and driving online bookings in a very competitive environment.
  • Plan and manage internally the management of a new a brand new communication channel.

Our approach

  • Development of a comprehensive strategy to animate and inspire the community.
  • Integration of an Instagram Stories section to and democratize vegan food.
  • Inspire the community to eat better in their their daily lives through tasty content.

They trusted us

We hired Billy Social to help us clean up our social media strategy and diversify our intentions. Caroline did a thorough job of making sure she understood our priorities and issues.

Sandrine
LOV