Billy’s Journal

Facebook Ads: Attribution criteria in online advertising

Caroline2024-02-06T11:14:42-05:0016 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

How to analyze the results of your Linkedin Ads campaign?

Caroline2024-01-16T15:09:52-05:0016 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

How to read and analyze my results on Facebook Ads?

Caroline2024-01-16T15:09:15-05:0016 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

How do I define my budget for advertising campaigns?

Caroline2024-01-16T15:08:47-05:0016 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

The importance of LinkedIn Ads in your advertising strategy

Caroline2024-01-16T14:28:27-05:009 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

Social Ads: social media’s place in the consumer journey

Caroline2024-01-16T14:26:47-05:009 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

Social media advertising: 5 steps to follow to successful campaigns

Caroline2024-01-16T14:25:05-05:009 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

Social ads: How to define your audiences and targeting?

Caroline2024-01-16T14:22:56-05:008 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

KPIs for your social ads campaigns

Caroline2024-01-16T14:26:56-05:008 January, 2024|paid media|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

Which ad formats should I use on Facebook Ads?

Caroline2024-01-16T14:16:51-05:008 January, 2024|Uncategorized|

Après analyse, vous constatez que vous avez des utilisateurs dormants sur vos plateformes. Quoi faire? Vous devez trouver des façons de les stimuler pour qu'ils engageant plus fréquemment avec vos différentes plateformes.

Online advertising: What is ROAS?

Caroline2024-01-16T14:19:45-05:002 January, 2024|paid media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Facebook Ads: How to share your ads with the right audience?

Caroline2024-01-16T14:11:13-05:002 January, 2024|paid media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to analyze the performance of my Facebook Ads campaigns?

Caroline2024-01-16T14:05:43-05:002 January, 2024|paid media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Which objective category should I choose for my Facebook Ads campaign?

Caroline2024-01-16T14:04:20-05:002 January, 2024|paid media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to optimize your advertising management on social networks?

Caroline2024-01-16T14:02:06-05:002 January, 2024|paid media,Uncategorized|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Social Ads: The importance of data in your advertising strategy

Caroline2024-01-16T14:00:58-05:002 January, 2024|paid media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

5 best practices for a donation campaign on Instagram

Caroline2023-09-12T17:26:17-04:0010 November, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

CRM: How to better manage your potential leads and customers?

Caroline2023-11-29T15:50:51-05:0018 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to define your CRM strategy

Caroline2023-10-24T13:43:10-04:0018 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

What is a CRM?

Caroline2023-11-29T15:44:20-05:0018 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to create an Instagram Shop?

Caroline2023-09-12T16:54:34-04:0018 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

CRM: How to choose the best tool ?

Caroline2023-11-29T15:39:04-05:0018 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

5 reasons to choose HubSpot for your CRM

Caroline2023-10-24T13:49:07-04:0012 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to use TikTok for B2B?

Caroline2023-10-11T08:52:02-04:003 October, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

5 reasons to use LinkedIn Polls

Caroline2023-09-08T11:08:26-04:0021 September, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

5 ways to sell on Instagram

Caroline2023-09-06T14:27:44-04:0011 September, 2023|business strategy,E-Commerce|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to build your community with Facebook Groups

Caroline2023-08-18T10:57:36-04:0029 August, 2023|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

The power of visuals in social media advertising

Caroline2023-08-24T23:07:15-04:0017 August, 2023|content creation|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to create your own stickers on Instagram?

Caroline2023-08-23T10:47:21-04:0022 March, 2023|content creation|

These days, it's harder to stand out from the crowd, capture the attention of followers and differentiate yourself from the competition on social media. Instagram Stories are a great way to engage with your community.

Best practices on Pinterest

Caroline2023-09-18T12:11:54-04:003 October, 2022|content creation|

These days, it's harder to stand out from the crowd, capture the attention of followers and differentiate yourself from the competition on social media. Instagram Stories are a great way to engage with your community.

How to analyze the results of your social listening report?

Caroline2023-12-06T16:06:57-05:0014 September, 2022|Uncategorized|

After analysis, you notice that you have dormant users on your platforms. What to do? You need to find ways to stimulate them to engage more frequently with your different platforms.

Growing your engagement on Instagram

Caroline2023-12-06T16:04:19-05:005 September, 2022|social media|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

What is social listening?

Caroline2023-12-06T16:00:45-05:0029 June, 2022|business strategy|

After analysis, you notice that you have dormant users on your platforms. What to do? You need to find ways to stimulate them to engage more frequently with your different platforms.

Creating an engaging and stimulating user experience

Caroline2023-12-06T15:57:35-05:0020 June, 2022|business strategy|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Our opinion on Hubspot

Caroline2023-12-06T15:54:35-05:0015 June, 2022|business strategy|

You've probably already heard of CRMs, those databases that help you sell by storing all the communications between you and your customers. Here at the agency, we use Hubspot on a regular basis and now know that all the tools it offers have a real impact on our work.

How to create authentic content?

Caroline2023-12-06T15:52:50-05:006 June, 2022|content creation|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Marketing automation is not the silver bullet you think it is

Caroline2023-12-06T15:48:46-05:0031 May, 2022|Uncategorized|

Marketing automation in B2B may seem interesting because it helps eliminate repetitive tasks and reduce data entry errors. However, what are the limits that should be considered when using automation?

How to ace the art of strategic storytelling ?

Caroline2023-12-06T15:43:45-05:0023 May, 2022|content creation|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

How to integrate TikTok to your strategy?

Caroline2023-12-06T15:40:45-05:0018 May, 2022|social media|

You have inevitably heard about the amazing growth of this social platform: TikTok. Now you're wondering if it could be relevant for you? Here are some tips on how to integrate it into your marketing strategy!

What is the difference between branding and content marketing?

Caroline2023-12-06T15:37:42-05:009 May, 2022|content creation|

Your databases are supposed to facilitate your exchanges with your clients and allow you to share information within your company. However, if they are not kept up to date, they can hinder the achievement of strategic objectives.

How to dynamize your Instagram stories?

Caroline2023-12-06T15:30:27-05:0025 April, 2022|content creation|

These days, it's harder to stand out from the crowd, capture the attention of followers and differentiate yourself from the competition on social media. Instagram Stories are a great way to engage with your community.

How to create REELS in 5 minutes?

Caroline2023-12-06T15:24:47-05:0018 April, 2022|content creation|

Looking for a way to differentiate yourself from your competitors? Want to create original Instagram stories? Read this article to learn how to add some grainy texture to your stories.

Best features of Google Analytics 4

Romain2023-12-06T15:22:29-05:006 April, 2022|analytics|

Data analysis, trend predictions and market segmentation. With the new Google Analytics 4, Google offers businesses even more advanced tools to make informed and insightful choices.

What’s an inactive subscriber?

Caroline2023-12-06T15:19:44-05:0023 March, 2022|social media|

After analysis, you notice that you have dormant users on your platforms. What to do? You need to find ways to stimulate them to engage more frequently with your different platforms.

An effective guide to a tidy database

Romain2023-12-06T15:10:17-05:008 March, 2022|analytics|

Your databases are supposed to facilitate your exchanges with your clients and allow you to share information within your company. However, if they are not kept up to date, they can hinder the achievement of strategic objectives.

Are Meta Keywords important now?

Romain2023-11-30T16:17:47-05:0016 February, 2022|SEO|

Do you want to improve your organic search engine optimization? There are many ways to improve your SEO, but in today's world, are "Meta Keywords" relevant?

What is a good backlinks strategy?

Romain2023-11-30T16:11:20-05:002 February, 2022|Uncategorized|

In order to optimize your efforts, backlinks are a relevant way to improve your SEO. By using keywords, external and internal links, you can make your content perform more efficiently thanks to this strategy.

How to use SEM as a small business?

Romain2023-11-30T16:02:15-05:0026 January, 2022|paid media|

SEM is a powerful paid tool that, combined with an organic strategy, can lead to real results in the long term.

How to create rainbow text on Instagram?

Caroline2023-11-30T15:58:53-05:0017 January, 2022|content creation|

In what ways can we create original text to have interesting and original Instagram Stories?

Do you know about the Google Grant program?

Romain2023-11-30T15:56:02-05:0012 January, 2022|paid media|

Are you familiar with the Google Grant program? It provides support to nonprofit organizations by helping them promote their beliefs globally.

How to put an image behind a post in a story?

Caroline2023-11-30T15:45:40-05:0013 December, 2021|content creation|

Want to make Instagram Stories in an original and aesthetically beautiful way? Looking for how to put an image behind a post in a story? Read this article to learn more about it.

Our secret tips to maintain a relationship with your audience

Caroline2023-11-30T15:39:19-05:007 December, 2021|business strategy|

Want to deliver high-performance content that helps you reach your sales, engagement and conversion goals? Maintaining a relationship with your audience is a great way to understand their expectations and desires and then be able to communicate your message as effectively as possible!

Why customize your Instagram profile?

Caroline2023-11-30T15:37:16-05:0029 November, 2021|content creation,social media|

Looking for a way to personalize your Instagram profile? Need some tips on how to make pretty highlights on Instagram? Read this article to learn more about Instagram highlights.

Everything you need to know about HTML emails

Caroline2023-11-30T15:34:13-05:0024 November, 2021|content creation|

Want to improve your email marketing strategy? HTML emails are the solution to create unique and dynamic emails that will capture the attention of your target users and promote conversion! Here are some tips to consider when creating the most effective HTML emails!

Why customize your Instagram Stories on social media?

Caroline2023-11-30T15:30:41-05:0022 November, 2021|content creation|

Want to improve your email marketing strategy? HTML emails are the solution to create unique and dynamic emails that will capture the attention of your target users and promote conversion! Here are some tips to consider when creating the most effective HTML emails!

Why prioritize marketing data?

Romain2023-11-30T15:27:34-05:0010 November, 2021|analytics|

Knowing how to adequately respond to the needs of your target audience is an effective way to reach your engagement and conversion objectives. Data marketing allows you to evaluate and collect the performance of your content on your different social platforms and on your website.

Why get into video content?

Caroline2023-11-30T15:18:43-05:0027 October, 2021|content creation|

It is becoming more and more relevant for companies to invest in the creation of quality content. Videos are becoming an effective way to broadcast their products and services and reach a large number of potential consumers!

What are good copywriting skills ?

Caroline2023-11-30T15:10:35-05:0013 October, 2021|social media|

In today's ecosystem, content marketing is a relevant strategy for achieving objectives such as engagement and conversion. Intelligent and thoughtful content writing becomes a great asset to make your marketing strategy profitable and to put forward your value proposition.

How to boost your traffic with SEO?

Romain2023-11-30T15:01:28-05:0029 September, 2021|SEO|

Is your company looking to achieve traffic and sales goals? Getting a better search engine ranking allows you to reach more potential customers! How can you get there? With the help of an Organic Search Engine Optimization strategy called SEO!

What is the purpose of a CRM?

Caroline2023-11-30T14:56:18-05:0015 September, 2021|Uncategorized|

Are you looking to provide the best possible support to your customers throughout the conversion tunnel? The implementation of a CRM is the solution! It allows for the automation of many tasks in addition to channeling all the important information about your customers in one place!

How to organize your CRM?

Caroline2023-11-30T14:53:45-05:001 September, 2021|Uncategorized|

Listening to your customers and offering them optimal customer service is an essential element for all businesses. Thanks to CRM and its tools, your company can now make the most of every piece of information and interaction from your customers!

What happens when third-party cookies go away?

Romain2023-11-30T14:48:19-05:0018 August, 2021|analytics|

Internet users are increasingly concerned about their privacy and the use of their personal data. Web browsers like Google have therefore decided to abolish third-party cookies to go along with the stricter regulations on the subject.

What is SMM?

Caroline2023-11-30T14:45:30-05:004 August, 2021|social media|

With the rise in importance of various social platforms, it makes sense for companies to promote their brands through SMM. With increasing access to a huge number of potential consumers, SMM greatly facilitates the achievement of various strategic objectives.

How to integrate the Google Analytics GA-4?

Romain2023-11-30T14:35:05-05:0021 July, 2021|analytics|

With the rise of e-commerce, it has become essential for companies to analyze the behavior of their consumers. Google Analytics 4 facilitates the work of marketers by offering powerful tools for collecting and analyzing information as well as forecasting trends.

SEO vs. SEM: What is the difference?

Romain2023-11-30T14:30:50-05:007 July, 2021|SEO|

What is the difference between SEM and SEO and why are these tactics effective in improving your SEO in the short and long term?

The future of Facebook Shop

Caroline2023-11-30T14:26:35-05:0023 June, 2021|Social Commerce|

What is the future of Facebook Shop and how could this new Facebook feature help your business?

Increase your sales with social networks

Caroline2023-11-30T14:24:09-05:009 June, 2021|Social Commerce|

Social Commerce is a useful tool, as it allows the use of different social platforms for connectivity and monetary benefits. Are you ready to optimize your different social platforms?

Round-up of our best Newsletter tools

Caroline2023-11-30T14:16:17-05:0026 May, 2021|business strategy|

Several applications and tools have been designed to help you with your newsletter campaigns. Each has its own characteristics, which one should you choose?

Boost your sales with Instagram Shopping

Caroline2023-11-30T14:13:18-05:0012 May, 2021|Social Commerce|

Instagram is the platform where you can spend hours scrolling through content. While many gather there for inspiration, companies take the opportunity to display their products on the platform. This is called Instagram Shopping.

Social media for B2B businesses

Caroline2023-11-30T14:07:27-05:0028 April, 2021|Social Commerce|

When we talk about B2B (business-to-business) companies, it is sometimes difficult to understand how and why being present on social platforms is so important. Their presence and consistency are, however, essential for several reasons.

Our 10 favourite Pinterest accounts

Caroline2023-11-30T14:00:25-05:0014 April, 2021|social media|

In order to help you get started following interesting Pinterest profiles, we've picked 10 Pinterest digital marketing accounts that we particularly like.

What is influencer marketing?

Caroline2023-11-30T12:38:34-05:0031 March, 2021|social media|

Influencers are at the heart of today's marketing strategies. But who are they and what is their job?

From TikTok to Reels

Caroline2023-11-30T12:35:49-05:0017 March, 2021|social media|

Although the Tiktok and Reels videos are found on two different content platforms, they work quite similarly, with a few exceptions.

Increase your online sales with social media

Caroline2023-11-30T12:28:37-05:003 March, 2021|Social Commerce|

Social media is more than ever involved in business marketing strategies. Here's how to use your platforms to generate sales.

The ultimate recipe for LinkedIn success

Caroline2023-11-30T12:25:18-05:0017 February, 2021|business strategy|

LinkedIn is an increasingly important platform. Here are the best practices to perform well on LinkedIn as a professional or as a business.

Master the art of hashtags to drive more traffic

Caroline2023-11-30T12:16:13-05:003 February, 2021|business strategy|

Are hashtags really useful? Yes, but you have to know how to use them well. We've thought about the best practices for using hashtags.

Facebook Ads vs. Boosted posts: What’s best?

Romain2023-11-30T12:11:48-05:006 January, 2021|paid media|

These are effective ways to reach large audiences, but which one should you prioritize for your business’ needs?

Understanding how the Instagram algorithm works

Caroline2023-11-30T12:09:31-05:0016 December, 2020|social media|

Instagram’s algorithm is constantly changing, depending on the huge amount of data it acquires every minute of every day.

Understanding how the Facebook algorithm works

Caroline2023-11-30T12:06:27-05:0018 November, 2020|social media|

Facebook recently changed its algorithm, so we need to adapt and rethink our content strategy to increase our organic reach. Before we start, let's see how the last algorithm works.

How to become verified on Facebook?

Caroline2023-11-30T12:03:39-05:004 November, 2020|social media|

Sharing content every day is good, by the notoriety of your page is great to stand out as a Facebook page. There is a way to gain points with the algorithm - by getting the “verified badge” from Facebook.

Increase your traffic with SEO

Romain2023-11-30T11:58:45-05:0010 September, 2020|Uncategorized|

Today, information sources are multiplying and continue to accumulate on the web. We must therefore find solutions to stand out and reach the front line in consumer research results.

Can « likes » translate into sales?

Caroline2023-11-30T11:53:19-05:0025 June, 2020|Social Commerce|

After analysis, you notice that you have dormant users on your platforms. What to do? You need to find ways to stimulate them to engage more frequently with your different platforms.

What is content marketing?

Caroline2023-11-30T11:47:18-05:004 June, 2020|business strategy|

What is content marketing? Yet another buzz word? Short answer: no. The idea behind content marketing is to influence your target audience in a creative and relevant way.

Our simplified e-commerce ecosystem

Caroline2023-10-03T13:57:15-04:006 February, 2020|Uncategorized|

Understanding the electronic commerce ecosystem is vital for a company. However, we recognize that once you are thrown into the creation of a business, it’s easy to get lost amidst the chaos.