The most relevant feature additions
One of the most innovative features of the new Google Analytics 4 is the use of artificial intelligence.
It is now possible to receive an alert when the system detects a trend that could be relevant to your organization. With this new predictive capability, you will receive recommendations to adopt that will give you a long lead over your competitors. For example, if you are able to detect an increase in demand for a product, you will be ready to react quickly and be able to capitalize on this business opportunity.
Another ambitious change in this new update is the addition of comprehensive cross-device and cross-platform reporting.
With the old version of Google Analytics, there was a lack of consistency in data and in audience optimization due to the fact that it was not possible to follow the user journey across all interfaces. Google Analytics 4 makes it easier to analyze data by allowing the consumer to be tracked across the different social platforms, applications and devices they use, thereby reducing the amount of data missing from the analysis.
Another important change is that Google Analytics 4 is now event-based and not just session and page view-based. These events are triggered when the user takes an action on your application or site. They include a multitude of behaviour such as clicks, views, file downloads, app downloads and even “scrolls”.
Google Analytics 4 is an effective analysis and forecasting tool that gives you a complete overview of your business. With this in-depth understanding of your strengths and weaknesses, you will be able to make better choices that will ensure the sustainability of your organization.