Therefore, if you plan to run advertising campaigns on Google’s platform, do not forget to include relevant ad extensions in your ads. By doing so, you can improve your results and make it easier for potential customers to make informed decisions.

Ad extensions are customized elements that provide additional information about your offers, brand or business. These elements appear below your ads on Google.

Google Ads provides two types of ad extensions. The first is manual ad extensions, where you can manually add more information to your ad. The second is automatic ad extensions, which Google Ads generates spontaneously to improve the performance of your advertising campaigns.

When a user performs a search, Google Ads algorithm may add some of your manual extensions to your ads if they are relevant. It is essential to choose your extensions carefully. Note that Google Ads can also use automatic extensions without additional configuration.

Google Ads provides numerous ad extensions to enhance the quality of your advertising campaigns. To select the appropriate ad extensions for your campaign, make sure they align with your objectives. The following are the ad extensions that are accessible on Google Ads:

Call extensions: Your goal is to increase the number of contacts by phone.

App extensions: You want your customers to download the application.

Location extensions: Your goal is to show to your consumers where you are. You can display your address as a call to action.

Sitelink extensions: Your goal is to lead your consumers to a specific page.

Lead form extensions: Your goal is to gain information from your consumers.

Snippet extensions: Your goal is to present information on your site to your customers.

Price extensions: Your goal is to display the price of your offer from your ad.

Image extensions: Your goal is to display an image on your ad so that your consumers have a visual idea of your product or service.

Promotion extensions: Your goal is to present information on your promotion about your product or service.

Ad extensions are a great way to increase your visibility and improve your click-through rate. They can also help you generate qualified leads, drive traffic to your desired location, and boost your conversion rate. There are many types of ad extensions available, each with its own set of benefits. By leveraging the right ad extensions, you can take your advertising campaign to new heights of performance.

Ad extensions in Google Ads are crucial for enhancing the performance of your advertising campaigns. They provide users with additional information about their searches, making your ads stand out from your competitors. This can increase your click-through rate and boost your online advertising presence. Proper use of ad extensions is an essential tactic that can help you maximize the impact of your online advertising strategy.

• Have you noticed significant improvements by using ad extensions in your campaigns?
• What are your best practices for maximizing the effectiveness of ad extensions in your campaigns?
• How has the strategic use of call extensions influenced your conversion rates?