It is a crucial tool for marketing strategies on social networks.

Lately, major advertising groups are forging partnerships with tech and AI giants. This technological advancement has become a substantial asset for various advertising agencies and advertisers. They can use it to enhance the production and analysis of online advertising campaigns significantly.

Artificial Intelligence (AI) provides numerous advantages to online advertising. By utilizing AI, you can analyze vast amounts of data to gather information on the behaviour, interests, and preferences of potential clients. This data can then be used to create personalized ads that are more likely to resonate with potential customers. AI also saves you time and resources by automating ad placement and optimization, all while maximizing your Return on Investment (ROI).

AI helps you to have better visibility of the results obtained. For instance, Sprout Social’s AI and automation help marketing specialists optimize their online ads and concentrate on elaborate strategies, freeing themselves from more operational tasks such as setting up campaigns and adjusting parameters. Sprout Social has a built-in AI that uses information and predictive analytics to suggest specific products or services to promote based on your audience’s interests. This feature enables you to target your ads effectively and improve the results of your campaigns.

Advertisers can benefit from the advancements in artificial intelligence in platforms such as Google and LinkedIn. For instance, LinkedIn Ads uses AI to automate ad creation. Depending on your business, the tool suggests headlines and text elements for your ads. With Google’s Performance Max, you can access an inventory of ads from a single campaign, while optimizing the use of different channels of the advertising network. This campaign type uses AI for ad bidding, budget optimization, audiences and more to help you reach your conversion targets.

In Social Ads, and more specifically in the Meta suite, several solutions make use of artificial intelligence and machine learning to provide you with effective, personalized tools. Here are two examples:

The AI Sandbox tool lets you use features like text variation, a background generator and image cropping to enhance your ad content.

Text variations: Optimize your creative and vary your pitch or tagline with different text variations.

Background generator: This function generates background images for integration into visual content such as images.

Image cropper: Automatically adjust the composition of your image according to specific criteria with automatic cropping options.

Meta Advantage+ is a solution that leverages machine learning and AI to optimize campaign results and personalize your ads to reach the desired audience at the right time and place. In fact, Advantage+ streamlines campaign creation by automating manual steps like audience selection, budgeting, bidding, and placement selection through its tools. For example, Advantage+ Creative is an advertising tool that helps to enhance the performance of ads containing either a video or an image. It uses AI to adjust creatives, such as brightness, and text placement to make them more appealing to the target audience. This tool can be very useful if you need assistance in creating ads that attract the right audience. Additionally, Advantage+ Catalog Ads is a tool that allows you to present many personalized ads to the right audience. This tool uses automation to deliver ads that are tailored to individual users, making them more likely to engage with your brand.

To conclude, incorporating artificial intelligence in social network advertising campaigns has transformed the way businesses connect with their target customers. By using customized tools based on advanced technologies, companies can now create ads that are not only relevant but also engaging to their audience. This has led to a significant improvement in the overall performance of advertising campaigns on social media platforms. Therefore, businesses must stay updated with the latest tools and trends to stay competitive in the ever-evolving digital marketing landscape.

• How do you use AI for your social media ads?
• How has AI changed your approach to traditional advertising methods on social networks?
• How do you address data privacy concerns with the use of AI?