Google Analytics 4 has been able to adapt to the new regulations concerning the privacy of users who now place increasing importance on the use of their personal information. This new model allows you to have access to complete data on your users, without errors or missing information, unlike the old version which was based on identification data or the use of “cookies.” With increasingly strict laws on the subject, Google Analytics 4 is the alternative of choice to obtain crucial information and stay successful despite changing realities regarding technology such as the likely abolition of cookies and changes in buying behaviour. To learn more about some of the effects of COVID-19 on consumer habits visit this article.
Google Analytics 4 also works on App + Web technology which means that the user is now able to track consumer behaviour on both their app and their website in one place. With this new enabling feature, it is now possible to have a better overview of the user journey across all platforms from the beginning of the process to the act of purchase or other types of conversion.
In line with App + Web technology, the new Google Analytics 4 now focuses on an event-based model. This allows for a broader selection of information to be collected about your consumers that once only stopped at a page view or session count. From the number of installs of your app to user engagement on any of your platforms, the information presented to you is now much more useful to ensure you make wise choices in the future.
This technological analysis tool is also revolutionary because it offers more intelligent information on how your consumers behave in addition to precise predictions on their actions in the future. Its projections allow, for example, to analyze certain trends in order to adequately prepare for an expected increase or decrease in demand. They also provide an in-depth understanding of your consumers’ buying behaviours and why some are more inclined to spend than others.
With all of its new features, it’s clear that Google Analytics 4 is a powerful and essential tool for improving your decisions, making your marketing efforts more profitable and ensuring your business thrives.