You decide to invest a significant amount of money in a paid advertising campaign for your company. You want to make this effort profitable by ensuring the performance of your campaigns. How can you do this? With the help of a marketing data report that informs you in detail of the results by evaluating different key performance indicators. You can first see the total amount invested and how this amount was divided across the different campaigns implemented.
An important piece of information is the number of impressions, which is the number of times your content has been viewed by your audience. The CPM (Cost Per Thousand Impressions) is a performance indicator that derives from this data and allows you to evaluate how much you spent to reach 1000 impressions. So you want to get the lowest possible cost per impression because the lower the number, the more profitable your marketing efforts will be.
Another interesting element of your analytics report is your paid engagement. You can then discern which campaign got the most exposure and use that as inspiration when creating future ads. You can evaluate several performance indicators such as average daily engagement or CPE (Cost Per Engagement) to determine the cost for all types of interactions between your content and your customers. The marketing data analysis report also provides a clear visualization of your total conversions on your platforms and website as well as the amount of money spent to achieve this number.
Depending on your specific goals, some performance indicators are more relevant to analyze than others. However, an overview of your company’s performance is a powerful tool in achieving your goals.