Internet users are increasingly concerned about their privacy and the use of their personal data. Web browsers like Google have therefore decided to abolish third-party cookies to go along with the stricter regulations on the subject.
With the rise in importance of various social platforms, it makes sense for companies to promote their brands through SMM. With increasing access to a huge number of potential consumers, SMM greatly facilitates the achievement of various strategic objectives.
With the rise of e-commerce, it has become essential for companies to analyze the behavior of their consumers. Google Analytics 4 facilitates the work of marketers by offering powerful tools for collecting and analyzing information as well as forecasting trends.
Instagram is the platform where you can spend hours scrolling through content. While many gather there for inspiration, companies take the opportunity to display their products on the platform. This is called Instagram Shopping.
When we talk about B2B (business-to-business) companies, it is sometimes difficult to understand how and why being present on social platforms is so important. Their presence and consistency are, however, essential for several reasons.