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Do you know about the Google Grant program?

Are you familiar with the Google Grant program? It provides support to nonprofit organizations by helping them promote their beliefs globally.

What is the Google Grant program? 

Are you a non-profit organization looking to recruit new donors or spread the word about your cause around the world?   

The Google Grant program was created especially for you! Available in over 50 countries, this program offers $120,000 per year to organizations by allowing them to advertise for free on Google.   

With the funds made available, these organizations can now provide educational content and relevant information to raise awareness and provide a better overall understanding of their missions. To learn more about some of the programs offered by Google, visit this link.

How does it support non-profit organizations? 

If your organization meets all the necessary criteria, you can get $10,000 per month in Google ad placements that will help you raise funds, increase traffic to your site and raise awareness for your cause.

How does this amount create this leverage? With over 3.5 billion searches on this engine per day, the ads on this engine are sure to reach a large number of potential donors to your organization’s site!

With this addition to your marketing strategy, you will be able to address the main challenge of non-profits: finding your target audience and then directing them to take the desired actions.

The monthly monetary support received will facilitate the advancement of your customers through the donor conversion tunnel. The goal is to convert new visitors to your site so that they become donors or even ambassadors who will spread the word about your organization’s mission. With Google ads, targeting specific audiences, you will be able to determine the actions to take to guide them adequately, step by step, and eventually reach your visibility and donation objectives. 

When you are eligible for the program, you will also have access to some special Google features. For example, you will be able to include a call-to-action button on your YouTube videos that will be linked directly to your website to boost the call for donations. You will also benefit from the free use of various Google applications, always with a view to maximizing the positive impact of non-profit organizations.

What are the eligibility criteria for the program? 

However, to have access to it, you must meet some eligibility criteria. 

First, you must be a non-profit organization with a valid status in your country. You must have a functional website and accept and comply with the certifications required by Google regarding, among other things, the use of donations. Finally, you will not be able to access the Google Grant if you are a hospital, a government entity or a school or university. 

Questions to ask yourself

  • How can I get this support for my business?  
  • Does my organization qualify for the Google Grant program?   
  • How would this donation benefit my organization? 

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    Google. (n.d.). Google Ad Grants : Google Ads gratuit pour les organismes sans but lucratif. Retrieved October 25, 2021. Online.

    Leary, J. (2021, July 22). How to Apply for the Google Ad Grant in 5 Easy Steps. Whole Whale. Retrieved October 25, 2021. Online.

    Moradian, T. (2019, March 1). How the Google Ad Grant Can Drive Results. Community Boost. Retrieved October 25, 2021. Online.

    Wallace, I. (2017, November 9). The All-Inclusive Guide to Google Grants for Nonprofits. Infographic Journal. Retrieved October 25, 2021. Online

    Godin, C. (2021, July 21).Comment bien intégrer le Google Analytics GA-4billy.socialRetrieved October 25, 2021. Online.

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    Caroline Godin

    Billy.Social Présidente et fondatrice

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