However, Meta Keywords still have relevance in some specific situations.
For example, to face a fierce competitor with an effective keyword strategy.
What can you do?
The Meta Keywords are a good clue to help you understand the keywords used by your competitors. Since this tag highlights the keywords found on the competitor’s website, you could use it as inspiration for your writing and make your site perform in turn.
This method is also true in reverse. This is another good reason not to use them! Your competitors might also utilize them when they try to understand what kind of keywords you are using.
Keyword research is often a long and laborious process as organizations try to find out exactly how consumers search for their products on search engines.
Your Meta Keywords are therefore available to your competitors by searching on Google and/or Bing.