Having a better Search Engine Optimization is an important element to achieve your sales and traffic objectives. SEO (Search Engine Optimization) is an effective organic strategy that allows you to rank your website or blog first on search engines! This will allow interested parties to access your page more easily, giving you an advantage over your competitors. To learn more about the different tools available to optimize your SEO, visit this article.
Keywords are the basis of a successful SEO strategy! When a user tries to find a particular recipe or even a fashion item, he will write a few words in the search bar in order to find the site that best meets his or her needs. These keywords will then bring up hundreds or even thousands of answers corresponding to their search. This is where it becomes relevant to appear first on search engines, according to HubSpot, 75% of users stop on the first page of results. We understand that this motivates you as a brand to invest in order to be on the first page!
It is therefore necessary to think about the most appropriate keywords for your website by projecting yourself in the head of your target consumers. How would they try to find your products in a Google search?
A little story to illustrate the concept!
You’re getting ready to take a shower and when you try to start it, it doesn’t flow… Alarm to the plumber! You absolutely must find one quickly!
Your first instinct – Google…You type in “emergency plumber Montreal”. Which site will you choose during this moment of panic, the first one on the Google result page or the one on the third page? The first one, of course!
That’s why it’s important to invest time and money in an SEO strategy that will allow you to have an advantageous strategic positioning on search engines!
Other ways to structure your SEO campaigns:
You can also do a study on your competitors and how they use keywords to get inspiration and make sure that you will find your way through the thousands of product offerings! Another way to make sure you are using the right keywords is to use a Keyword Research Tool! This tool highlights the keywords with the greatest reach, always with the goal of reaching as many potential customers as possible.