The idea behind Instagram shopping is to be able to find the source of an article from multiple places in the platform:
In Instagram’s interface, the Shop button, represented by a shopping bag, quickly replaced the location of the Notifications button. It is now possible to visit a page where there are items from companies that you like and to buy them directly in the platform.
2. In a post
Probably the most used function of influencers, it is possible to tag an article with information like its price, a link to the company page, etc., within the publication itself.
3. Instagram Shop page
This is where you can find recently viewed articles that you are probably still thinking about. Once your choice is made, go to this tab and directly complete your purchases. You can even choose the delivery method!
4. In an ad
Similar to posts where the article is tagged, the Instagram Shopping link can be added to feed ads. This way, the consumer will not have to exit the app to make their purchase.
5. Poduct Launches
This story box makes it easy for companies to announce a new product or a new line. The “View product” button gives direct access to the product on its Instagram Shopping page.
6. Live Shopping
Live streams are a great way to talk about a product and give an authentic demonstration of it. Identify the product and it will display at the bottom of the screen throughout the live with an “add to bag” button so the user can find the item later and proceed with the purchase.