1 billion individuals each month. That’s the number of users actively using the Instagram platform.
If your company isn’t positioned on this network, now is the time to seriously consider it, as it’s a great way to introduce your brand to new consumers and build loyalty with those you already have.
If you already have a business page, but just can’t seem to generate the expected engagement, this article is for you. Instagram provides its users with multiple tools and features that, when used correctly, will help you boost the interest of your target audience.
First, you should know that engagement on Instagram can take many forms. For example, the number of likes, comments, shares, messages received, mentions of your page, etc.
However, Instagram’s algorithm prioritizes certain forms of engagement over others. Posts that have been sent or saved frequently by users will, for example, be given more prominence than posts that have only received likes and comments.
So here are some tips to help you generate engagement with added value for your organization.