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What are the Best Platforms to Manage your Newsletter Campaigns?

319 billion emails are sent around the world every day (Statista). A large portion of these emails are newsletters that often end up in the trash before you even read them. Yet, behind each newsletter are hours of strategy, coordination, writing, graphic design and programming. 

 

The last step in this chain is certainly the most crucial: the “send” button. Often, it’s a single person who manages a list of thousands of email addresses and who has to make sure the newsletter is perfect before pressing the “send” button and notifying thousands of phones all over the world. 

 

Several applications and tools have been designed so that everything takes place in the right order and to avoid the famous erratum at all costs. Each offers different options, but they have a common goal: to make all your newsletter campaigns successful. 

As you will seethere are a ton of platforms that allow you to manage your newsletter campaignsEach platform brings its share of positive points. It will all depend on what you want to accomplish. 

1. Mailchimp

Probably the most well-known of the marketing platforms that offer the newsletter service, Mailchimp was recently named one of the best software companies of 2020 by G2.

This platform gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It allows you to have full control over your e-mail marketing tools. Mailchimp is easy to use and gives you access to a range of email marketing tools, all in one place.

2. Klaviyo

Klavyio is a platform that offers different digital marketing tools, whether it is sending text messages or creating an online shopping platform. One of the services offered is the sending of newsletters within the platform.

Creating newsletter campaigns in Klaviyo is quick and easy, and adapts to different customer groups. Thanks to its tools, such as the setup wizard, the colors of your company will automatically be found in the design of your creative. In addition, you can create variations of newsletters to test which calls to action, send times, content, etc. are the most effective for you. Quickly track and measure results to continuously improve your stats.

3. Drip

Drip is a platform used by more than 27,000 marketers around the world. This tool allows its users to fulfill three objectives :

– Develop and improve your mailing list

Attract more customers online with high conversion rate forms and give them a warm welcome when they sign up for your list.

– Send emails with ease

Increase engagement with your newsletters and optimize your campaigns with A / B testing. You can also personalize your messaging with recommended audience segments.

– Turn undecided buyers into loyal buyers

Know who your best customers are and reward them! With the tools that Drip offers, spoil your customers after the purchase in order to retain them for life.

4. Pardot

Salesforce Software: B2B Marketing Automation with Pardot empowers you to create smarter, more powerful marketing campaigns from a central, easy-to-use canvas. Pardot offers several tools to facilitate the work of B2B marketers, including the one we are interested in : email marketing made easy.

The tool will allow you to create newsletter campaigns to build business relationships with future clients. Pardot helps you stimulate prospect engagement, track your campaigns and most importantly, increase their effectiveness.

Once you’ve created your ideal campaign, Pardot lets you rate and rank your leads to more clearly identify those who are interested based on their interactions with your website, emails, and content.

5. Sender

The Sender tool is ready to help you perform all your email campaign segmentations with its various tools:

– Drip campaigns

Nurture your relationships with your customers by sending pre-written messages over time.

– Emails following abandoned carts

Remind your customers that their basket is still full. Stay connected with subscribers who are not yet ready to buy.

– Welcome emails

Take this opportunity to create a lasting first impression of your brand.

– Happy birthday emails

Show your followers that you care about them

And more!

6. Hubspot

Hubspot and its Marketing Hub tool offers different marketing, sales and customer service software to build a business where customers are the center of all your efforts.

The main functions of this tool are the creation of lead generations, the automation of marketing (by newsletter, for example), and analytics.

This will allow you to:

– Attract attention by creating content that is impossible to miss;

– Convert more leads with an adapted strategy;

– Adapt your platform to give all the credit to marketing.

In short, each platform contains interesting information and tools, it’s up to you to choose which one best suits your needs.

To conclude, why choose email marketing over any other form of marketing? In fact, email marketing allows you to reach your audience in a personalized way. Also, since you have built your database with care, it is certain that these people are very interested in what you are selling. Treat your database like in-store customers. They are loyal to you, give them a reason to stay that way!

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    Questions to ask yourself:

    • What level of complexity should I have for my newsletter strategy?
    • How many emails will I send?
    • Do I want to automate my marketing process or not?
    • What resources are at my disposal to manage my newsletter campaigns?

    Bibliography

    Zote, J. (2020, August 13). 11 Free Email Marketing Tools to Save You Time and Money. Sprout Social. Online

    Taylor, M. (2021, April 8). 10 Best Email Marketing Software & Email Automation Tools of 2021. Venture Harbour. Online

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    Caroline Godin

    Billy.Social Founder

    info@billy.social

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    2021-10-16T13:12:33-04:00

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