With the launch of Instagram Shop, users can now create their own store on the application, providing a seamless shopping experience.

There is more to Instagram than just sharing content and images. Users not only search for content: they also search for inspiration and direct purchases on the platform. By offering a seamless experience, businesses can leverage consumer buying behaviours to increase your appeal.

When it comes to exposure, Instagram has been a key player in visibility. Indeed, with more than 1.36 billion monthly active users, Instagram Shop offers you the possibility to display your products to a wide audience, increasing your chances of selling and brand awareness.

Centralizing platform purchasing streamlines the entire procedure, reducing any potential obstacles, and ensuring a swift, effortless, and noteworthy user experience. This translates into higher conversion rates.

Moreover, with Instagram’s advertising features and tools, you can target your audience more precisely based on various criteria such as online behaviour, interests, age, and location, This allows your content and ads to reach the appropriate audience at the right time with the appropriate product.

Before creating your Instagram Shop, it is essential to verify whether you respond to the eligibility criteria. Here are the criteria to consider:

Professional profile: First things first, you need to have a professional profile. This will allow you to access advanced commercial features and create a store.

Location: The availability of the Instagram Shop feature is a must and varies depending on the region. To ensure that your country is supported, take a quick look on Instagram’s website.

Product types: If you have visual or digital products, or plan to sell services, an Instagram store may not be suitable. Still, you can use the platform to promote your products. After all, Instagram Shop is made to sell tangible goods.

Low commitment: To be eligible, your account needs to comply with Instagram’s terms of use and avoid any serious or repeated violations of community guidelines.

Set up your product catalogue: To improve customers’ purchasing experience, integrate your online store on Instagram by creating a product catalogue. This requires a careful selection of visuals and creativity to attract more consumers. Moreover, providing all the necessary information to your audience is essential since it leads to increased sales. Customers prefer a turnkey solution within the platform.

Connecting to your Instagram account: Log in to your Instagram account and navigate to “ Business options” in your profile settings. Add a “Store” to your profile from there.

Submit your account for review: Instagram will review your account to ensure compliance with policy. Once approved, you can activate your shop.

Activate your Instagram Shop and customize your store: Start tagging your products in posts and stories. Then, customize product info, and edit delivery and payment options.

Consistent publishing: In order to increase your credibility and attract users, it is a must to publish attractive content that highlights your products and brand consistently. In a competitive market, using high-quality images and being creative can set you apart!

Targeted ads: Use Instagram’s advertising tools to deliver targeted ads to your audience. This process can significantly increase traffic and conversions based on your objective.

Stories: Showcase your products in real-time Stories. That way, your audience can better visualize your products and make informed purchasing decisions. Indeed, Stories are ideal for generating organic sales.

Over the years, Instagram has become a vital sales channel, and Instagram Shop is a prime example of this. The shop feature provides a connection between inspiration and sales. Precisely, it enables you to establish an online store on Instagram and conduct all transactions without leaving the platform.

Before you begin, ensure you have a professional profile and physical products. Then, follow the setup, activation, and promotion steps. Take advantage of Instagram’s extensive reach and targeting capabilities to promote your store and reach your desired audience.