Are you trying to create powerful content that will help you reach your sales or conversion goals? What is the most important element to consider in order for your message to have the desired impact? You need to focus on your target audience and what they want to see in your content. What exactly is an audience? In general terms, it’s the set of individuals exposed to content broadcast by any media. From this term comes 2 different elements: mass audiences and niche audiences.

Mass audiences refer to mass marketing that broadcasts undifferentiated advertising messages to a large number of people. For example, television addresses a mass audience, because it reaches a large public, but offers the same marketing communication to everyone.

On the other hand, we find niche marketing defined as an advertising offer that targets a specific group with a particular characteristic that we call niche.

Niche audiences are groups of individuals who share a common lifestyle, culture, region, profession or even a similar need. Marketing efforts are then specific only to this amalgam of people and offer a service that is more specialized and unique.

Here are some examples:

First, pet owners are a good example of a niche audience, as there is a real demand for products and accessories in this specific market. According to Statistica, in the United States alone, this industry brought in $99 billion in 2020. Therefore, companies can create a specialized offering for this niche audience and capitalize on it by taking into consideration their expectations and needs.

Gamers of all kinds, whether they play on a console, computer or mobile, are also a financially interesting niche for companies. It has been estimated that this market will exceed $200 billions by 2023. From the creation of console accessories to specialized products such as anti blue light glasses, this market segment is rich in business opportunities.

You want to build a strong and long-lasting relationship between you and your consumers? You must try to understand them and focus on what your ideal consumer would look like.

Create your persona by asking a multitude of questions about your target audience. Is it predominantly male or female, highly educated or less educated, urban or rural?

You’ll be able to paint a picture of a typical customer profile that will help guide your content creation. To learn more about the best applications for creating content, visit this article.

For each of your marketing efforts to have the desired impact, you need to study your persona’s expectations, interests and desires. For the best customer experience, think about what type of communication your target audience would want to see and read from you.

By diversifying your content offering through blogs, emails, photos and videos, you can also determine which types of content are most engaging and would be able to leverage your various marketing efforts.

A good way to gather this information is to interact directly with your current audience. On one hand, you will be able to create a sense of belonging between your brand and your audience, as they will feel challenged and heard. On the other hand, you will have privileged information to better understand their needs and how to position your product as a solution to a particular problem, desire or event.

Having a good relationship with your audience is the best way to get the most out of your efforts in time and money. You need to analyze your audience, your offer and the way you deliver it. This continuous research work will pay off in the end, as you will have satisfied customers who will help you reach your various sales, engagement and conversion goals.

• Do you know your persona? 
• Is there a trust relationship between you and your consumers?
• Do you take your consumers into consideration when creating your content?