In today’s digital world, it’s becoming essential to capture the attention of your target customers quickly by creating attractive, quality content. To find your place among the countless offers available, you must find innovative ways to make each of your communications with your Internet users captivating.
Whether it’s writing newsletters, blogs, Instagram captions, or Facebook posts, you need to think about the best format to help your messages get across. To learn more about what kind of content to produce, visit this article.
When it comes to email marketing, there are two types, image email and HTML email.
The image email is much simpler, as it contains only text, without formatting. This type of email is compatible with most email formats regardless of the inbox (Gmail, Hotmail, Outlook…) used by the consumer.
The HTML email allows a multitude of more complex actions regarding the design of emails. It allows you to create dynamic and unique emails that can contain call-to-action buttons, colored backgrounds, images of different formats and graphic and visual illustrations. Due to its numerous elements, HTML email can sometimes be incompatible with certain email boxes, but it still offers many advantages.