What will make the difference in the success and impact of your strategy is the level of knowledge you have of your community.
Earlier, we established that a strong brand image promotes your company’s success as well as its awareness and recognition. However, for your brand or content to achieve this status, it must first and foremost, resonate with your target audience.
That’s why it’s imperative that you conduct a thorough market research before defining your strategy. You need to determine your personas and your target audience.
By fully understanding your audience, you will know what they are looking for, you will know their needs and you will be able to offer them adapted and quality content. If your audience feels heard and understood, they will naturally come back to you.