Setting and defining clear objectives is important before starting any social media advertising campaign. Are you trying to increase brand awareness, drive traffic to your website, or boost sales? 

Once your objectives are set and clearly defined, creating the right visual storyline becomes easier. For example, creating catchy yet remarkable visuals may serve you well if your goal is to increase brand awareness. 

On the other hand, if increasing sales is your goal, you may want to highlight your product from its best angles. 

Creating visuals for social media advertising tends to be challenging in a fierce and competitive environment. When creating content, your target audience should be your main focus. Here are some tips to make your content resonate with your audience: 

1. Be authentic: Users are constantly consuming content and ads on social media, they are facing ad fatigue and can spot commercially interesting visuals from miles away. Make sure your visuals align with your brand’s voice and guidelines. 

2. Align with your target audience: Knowing your audience by heart is the best weapon you can get to deep dive into the fierce social media sphere. When designing content, keep your audience’s preferences, interests, and behaviors in mind.  

3. Define a clear message: Your visuals should have a clear and concise message that will resonate with your audience. Beyond aesthetics, your content should suggest the required action. 

These tips will give you a clear path toward your 2.0 strategy.

An image is the mother of all content. It all started with it and remains years later a best practice. Thanks to smartphones, creating and publishing images has never been easier. Whether you are at a special event, trip, or simply at the office, you can promote or share content wherever you are. 

Carousels are a series of images or videos allowing marketers to display several products and/or features in a single post. It is a great tool for storytelling and promotion. You can keep your audience engaged while promoting your brands and products. 

Videos are leading the industry in engagement on social media. They create an immersive experience allowing the audience to get closer to the message you are trying to convey. Short videos (20-30 seconds on average) are changing the content game. You can tell a story, promote your products, educate your audience, or even interact with them. They are your best friend when it comes to engagement. 

The video format is highly effective for social media engagement and content creation. It is your best chance to generate enthusiasm and interactions. It allows you to transform complex value propositions or ideas into a pleasing story. A video is 10 times more likely to be shared across channels compared to images or text. 

As marketers, our main goal is to trigger emotions and reactions but also connect and establish a relationship with viewers. Connecting videos with music, sound effects or voiceovers creates a whole sensory experience. If well made, it can give the marketer a free stage to tell his story and deliver his message.  

Creating a single video can benefit several channels. If you create a video for your website, you can use it for your social media or even your next marketing campaign or live event. 

Creating effective marketing content without visuals is nowadays nearly impossible. They are at the core of every marketing strategy. With social media constantly innovating and evolving, we now have great tools to create content even for beginners. With a simple smartphone, anyone can create visual content. Our tips will help you take your strategy to the next level. Let your creativity and visuals flourish!