Don’t worry, you’re probably not the only one. In the last few weeks or even months, views on stories have dropped considerably for a ton of accounts. No need to panic, here is an article for YOU! We’ll tell you a tip and this is just one of the many tips we have in our bag.  We show you how to create unique content via stories like the famous rainbow text to get more views on your Instagram stories.

It is very essential to differentiate yourself from other brands or competitors to bring unique and original content but most importantly to stand out from the crowd. There are several techniques to opt for in order to have an Instagram that matches your company. 

One of them is to write text in story with rainbow colouring. 

To see these steps visually, go to our Instagram Reel.

Another way to stand out other than using rainbow text is to use stickers, GIFs, and Instagram stories features. This is a great way to encourage audience engagement.

There are many stickers out there so it’s easy to use several , different ones in each story and even see with rainbow colors or patterns to have a unified theme in the stories.

For example, the survey sticker can be used with a question and you can write it in a rainbow color. The survey option is a very simple way to get engagement with one click and can also be a way to get quick feedback on content or your products and/or service.

Another great use of stickers is the Emoji slider which provides a quick and easy engagement. It looks great to write a question with rainbow text and add an Emoji slider to see subscribers’ responses to a certain question asked.

If you look at who is watching your stories, you may have noticed that there are many accounts that are not subscribed to you or are in other countries. Instagram confirmed earlier this year that it was aware of an influx of fake views on Instagram stories due to people paying for services in order to get more views on their stories in order to increase their visibility and audience.

First, it’s important to understand the Instagram algorithm as well as your analytics. There are many factors that can affect the results so it’s important to test different types of content, whether it’s posts or stories to see what works best.

You also need to identify the trends of the moment in order to monitor gains in followers or views on stories. A trend of the moment is  to write texts in an original way in a story, for example in a rainbow way to make the message stand out.

Making creative Instagram stories can increase your engagement, followers, product and/or service sales, traffic to the website and more. So it’s very important to stay on top of evolving and constantly changing trends.

A drop in the number of views is not alarming. It should be seen as a challenge to go back up by doublinge the efforts to increase engagement. 

You can still use your traditional feed posts to generate more views on your Instagram stories. A very simple way to move your audience from a post to your stories is to add a clear call to action in the caption of the post. An example might be to say “head over to our Instagram story to vote for your favorite” or “see the full collection on our stories now.”