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Why customize your Instagram Stories on social media?

Why customize your Instagram Stories on social media?

Personalizing your social networks is the key to success for an engaged community. Admittedly, this may seem difficult due to the constant new trends, different tastes of users or simply finding your own brand image. However, once you have targeted your audience and established your company’s brand, it is important to always follow the same brand image.

It is very important to know how to personalize your Instagram Stories in order to stand out from the crowd and attract new customers.

In this article, you will understand why it’s so important as well as several tips to follow on how to achieve this.

Hack steps

  • Step 1: The first step is to go to the Canva platform to create your visuals. You can use all of Canva’s tools, including images, typography, colors, etc.

  • Step 2: Once the visual is finished and to your liking, you need to export it with the transparent background. To do so, you must click on the icon to save at the top right of your design page and make sure you have the transparent background.

  • Step 3: Next, you can export your visual created on Canva to your Instagram story to be original and eye-catching. You can also share a post from your page and put your created visual in the background. 

Why is it so interesting?

If you want to use social media to build customer loyalty, acquire new customers or simply to ensure a constant presence, it is interesting to use social media and customize them to your brand image.

For example if your goal is to increase traffic to your website, you could promote a product in a story, use a swipe up to your website or share a blog post. If your goal is to increase the number of subscribers, you can invite your existing subscribers to share your page and encourage people to subscribe so they don’t miss anything.

A very original and complementary way to your news feed is to make unique Instagram stories that are out of the ordinary to catch consumers’ eye.

For example, we can use stories in digital marketing to share a promotion on a product line, to share business initiatives, to increase newsletter subscriptions or to share behind the scenes. Stories can also be used to conduct polls, quizzes, questions/answers or countdowns with your subscribers or to encourage them to contact you by private message and thus generate more traffic to your site. It’s also a great way to let people know you’re at a place that’s important to your brand or to give your subscribers the opportunity to ask you questions or give you feedback on a product or service. You can also promote your latest Instagram posts, promote your job postings, or promote content created by your users or customers.

In a second step, the personalization of your stories can be used to highlight important details or to emphasize certain words. For example, several features are available for this purpose such as the identification of people on your publications or your stories, hashtags which are also very important. Identifying people in a publication or a story increases engagement as well as photo sharing. Tagging the person(s) of your choice allows them to share in a story or on their profile. Hashtags allow Instagram users to discover content and accounts to follow. By using the appropriate hashtag(s), you’ll get your brand in front of both a broad and targeted audience.

It’s important to keep in mind to choose fonts carefully. Even the most basic font often has connotations, so it’s important to consider what works best with your brand and aesthetic. With the new Instagram update, there are 9 font styles. There are fonts that are more italicized or others that are capitalized.

What does it bring?

It’s important to personalize your stories on Instagram in order to stand out. Your stories should be branded, clear, entertaining as well as visually appealing, especially don’t forget to encourage your community to take action. This can bring you many benefits such as new subscribers, new customers, potential future customers, more traffic on your website.

Having great stories can bring you new customers as well as new subscribers.

There are many proven techniques to customize these, such as different fonts, different colors, adding emojis, inserting photos and much more. A pro tip is to put your website in your Instagram bio to make it easy for followers to access it.

What is the added value?

It’s very important to use fonts in Instagram stories sparingly, as too much can look spammy and diminish impact. Another thing to consider is readability. It’s important to make sure that the text you want to share is easily readable, whether it’s on a desktop computer or on a cell phone. It’s also crucial to be consistent. Once you’ve found an effective custom font that aligns with your brand, stick with it. Consistency helps reinforce your brand image and create a sense of familiarity with your users. 

Finally if graphic design isn’t your thing or you’re short on time, there are tons of apps with pre-made Instagram Stories templates that you can quickly adapt to your brand identity. 

Here are some examples: Canva, Unfold, StoriesEdit, Storyluxe or Everbloom. Canva is a free solution that allows people with no graphic design skills to create quality visuals quickly. There are hundreds of free templates that you can customize in a few clicks. Then, Unfold is also an application containing several modern, minimalist and quality templates, so much so that it is hard to believe that the application is free. StoriesEdit as well as Storiesluxe are both apps with several beautiful story templates that you can quickly edit to make them your own. Last but not least, Everbloom is an application to edit videos in original and aesthetic ways. You can put several of your videos saved in your phone to create a short montage to publish later in Instagram Stories.

The advantage of using a template is that they are pre-made by designers. So, if you don’t have an eye for which fonts, colors or layouts look good together, Instagram Stories templates are a great option to explore.

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    Fanny Maingreaud

    Billy.Social digital content specialist

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