Whatever the purpose of the message you want to get across, it’s worth using the different tools that Instagram offers for the story format. In fact, we’ve selected a few for you:
#1 The boomerang:
This option is great to energize a short video, making it more fun and capturing your audience’s attention in the first three seconds. By recording a story using boomerang mode ∞, Instagram will automatically create an animation, back and forth, in a cyclical manner. By the way, the boomrang feature got a makeover a few months ago, you now have access to 3 new settings: slow motion, echo and duo. Go test them quickly to integrate them into your strategy!
Pro tip: shoot your videos in portrait format. Your users are lazy, so if you could save them from having to turn their phone…
When a user goes on Instagram, they expect to see interesting and entertaining content. The GIF is the ideal tool to meet his expectations. It allows to communicate information through emotions, often accompanied by a humorous line. GIFs are actually animated images that allow you to add lightness to your content, addressing amusing topics that users can identify with. It’s already a popular format, so you’ll be sure to get it right.
Stickers are a great tool to personalize your stories, push your creativity and increase the visibility of your page. Here are some examples:
- You can add a “Location” sticker to indicate where you are.
- You can create a “Poll” or make a “Question Box” where your community can answer directly and increase your engagement rate.
- You can also add a “Link” sticker to add your URL to a product or a web page that consumers will be able to consult, directly from your story.
- You can even add “Music” to amplify the emotion of your content or create a “Countdown” that your users can record before the launch of your new collection for example.
Now that you have all the tools in hand to diversify, personalize and boost your stories from the Instagram app, it’s time to take action! To learn even more, check out this article.