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How to become verified on Facebook?

At first, it was easy to stand out against competing pages since the communities and competition on Facebook were more limited. Today it has become impossible to see its entire news feed, as the content is so dense. We know that only 1% of our subscribers see our content organically. This does not mean investing in advertising purchases but instead building strong pages first to better invest in the future.

Indeed, sharing content every day is not enough to stand out and increase your visibility. However, the notoriety of your page could be very useful to you, whether you are an influencer or a company. There is a way to gain points with the algorithm and that is by getting the “verified badge”.

The importance of having a verified badge for your business

Facebook certification serves to prove the authenticity of your Facebook page or profile. Facebook checks your page or profile, your identity, and the existence of your business. It would benefit you to request this certification because it improves your referencing on Facebook and can increase your visibility, interactions on your page, and finally profits. We love it !

This verification is also a way of avoiding identity theft, which remains much longer than you think and could have a bad influence on your activity and your image. Also, it is a way to establish a state of seriousness and confidence in your community. Finally, getting the verified Facebook badge is an opportunity to promote yourself by communicating this news to increase your visibility and gain new engagements.

The blue badge is, therefore, the badge which confirms that it is indeed an authentic page or profile, a public figure, a media company, or a brand.

How to request a certified badge?

This badge is not given to everyone. So put the odds on your side, and be transparent and serious! First, make sure you do not leave anything to chance and that all the following elements appear on your page or profile:

  • Your account represents a real person, a business, or a registered entity.
  • Your account must be the sole presence of the person or the business they represent.
  • You have an appropriate photo and cover image.
  • You have an appropriate and neat description and “about” section.
  • Your account contains a minimum of the already published content.
  • You must provide an opportunity for your community to subscribe to your page.
  • Your account must represent a highly sought-after person, brand, or known entity. They review accounts that appear in many sources of information, and they do not consider paid or promotional content to be sources for review.

Verify that people are talking about you beyond your page. This will show moderators that you are serious and have some notoriety to deserve this badge.

Then you can send a request by filling out this contact form.

  • If your account represents a person,  provide a copy of your official photo ID.
  • If your account represents a business, provide a copy of the service or telephone bill, a commercial registration document, business registration documents, or documents justifying exemption from taxation.

Finally, you will have to write a short text to present your motivations for receiving this badge. Feel free to illustrate your point by including URL links to specific examples.

To conclude, the verified Facebook badge is therefore essential to the proper development of your Facebook page or profile. It is a sign of professional recognition that impacts the credibility of your business, which does not go unnoticed in the eyes of users who can fully trust you. Go ahead and send your request!

Questions to ask yourself?

  • Does my page meet all the elements requested to be considered by Facebook? 
  • What could this certification bring in the long term for my brand? 
  • Do you have all the information necessary to complete the verification request? 
Written by

Caroline Godin

President & Founder

info@staging.billy.social

Bibliography

Facebook. (n.d.). Facebook. Retrieved July 7, 2021. Online.

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    2023-11-30T12:03:39-05:00