To take your campaigns to the next level, you need to master the art of creative and make every element count. While targeting and budget optimization are crucial, creative is just as significant in boosting the performance of your campaigns.

If you want your campaigns to be successful, you must keep a close eye on your competitor’s actions and learn from their strategies. There are several platforms available that can provide you with valuable insights into your competitors’ Facebook Ads content, which can help you improve your own campaigns.

Firstly, it is important for you understand the various attribution models, whether they are traditional or digital:

This is a tool from the Meta group that allows you to view ads currently running on the Facebook or Instagram platforms, this tool also gives you access to information by keywords or advertisers. You can also filter your search by country, category and platform.

This platform specializes in the best creative for B2C brands in the USA. The tool focuses primarily on creating compelling content for social platforms. Additionally, if you want to create ads with existing content, there are plenty of examples available for Meta, TikTok and even YouTube.

It is a valuable tool for categorizing ads by type and format. This platform is a great source of inspiration, allowing you to discover the latest creative best practices.

This platform is particularly useful if you want to conduct or directly consult precise analyses by ad according to criteria such as typology, sector of activity and format.

Access the best creatives from top brands, save and share your favourite ads, and get inspired by images, videos, text, landing pages, and calls to action (CTAs).

These platforms offer you an array of options for your creative ideas. Whether you want to stand out from your competitors online, you can customize your approach by exploring elements such as visual style and format, to ensure a distinctive and impactful presence in the marketplace.

If you are using the Meta platform to set up your campaigns, it’s important to note that your success will largely depend on your creativity. Therefore, it’s recommended to always stay ahead of the game when it comes to visuals, taglines, and formats. Consider exploring the various creative types available on the platform to help you boost your online impact.

• How do you choose your best creative ideas for Facebook Ads?
• How do you evaluate the relevance and conversion potential of the creative ideas you find?
• How does using these platforms improve your conversion results on Facebook Ads?