Help the brand to build a performing digital ecosystem and generate sales on their website.
J&L Tweed is an American brand of leather goods and accessories in tweed, made in Scotland. This brand brings the distinctive spirit of the Scottish Highlands to the fashion market with colourful and modern tweeds and cashmere that maintain a sense of the historic craft.
Help the brand to build a performing digital ecosystem and generate sales on their website.
J&L Tweed is an American brand of leather goods and accessories in tweed, made in Scotland. This brand brings the distinctive spirit of the Scottish Highlands to the fashion market with colourful and modern tweeds and cashmere that maintain a sense of the historic craft.
| Deliverables | Objectives and challenges | Our approach |
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Deliverables
- Content creation
- Social network management
- Advertising management
- Analytics, data management, dashboards
Objectives
- To carve out a place of choice in the Quebec market on social networks.
- Engaging the community and driving online bookings in a very competitive environment.
- Plan and manage internally the management of a new a brand new communication channel.
Our approach
- Development of a comprehensive strategy to animate and inspire the community.
- Integration of an Instagram Stories section to and democratize vegan food.
- Inspire the community to eat better in their their daily lives through tasty content.
They trusted us
We hired Billy Social to help us clean up our social media strategy and diversify our intentions. Caroline did a thorough job of making sure she understood our priorities and issues.
Sandrine
LOV
