In today’s digital era, you’ve probably all heard or even used TikTok. It’s a social platform that has grown significantly in the last few years and is now part of the daily lives of 689 million users every month.

This application focuses on the creation and publication of short videos of up to 60 seconds. It is easy to use, allowing any user to create quality videos on their smartphones. It’s great!

Why should TikTok be considered in your marketing strategy?

In 2020, this application generated more than 1 billion in revenues, mostly from ads, displayed on the platform.

It is therefore an effective way to increase your organization’s revenue sources thanks to its global reach and the constantly growing number of users.

The different characteristics of the platform such as the format of the videos, the “hash-tags” and the TikTok algorithm make it possible for your company to quickly gain notoriety due to the virality effect omnipresent on the platform.

To really make the most of your effort, time and money on TikTok, there are a few things you need to do to reach your goals.

First of all, it is relevant to do research on the application, as for any social platform, to see if it is relevant to integrate this network to your portfolio of digital assets.

Here are some questions to help you with your strategic thinking: What are the main age groups on the application? What are the trends to adopt? Are consumer behaviors different?

As a result of this micro-audit, you will be able to understand who your core audience is and how you can effectively reach them.

You should also take the time to evaluate and analyze your competitors on the platform and identify their successes and failures to better guide your own strategy on TikTok.

After determining the good practices of TikTok, it is now time to take action and determine how you want to create excitement for your products.

An interesting option if you don’t want to nurture a new channel is to use an influencer who already has a good number of followers. These people, who already have a lot of engagement and reach, will be able to showcase your products and encourage users to buy them. To learn more about influencer marketing, check out our article.

You can also make your own TikTok from your professional page.

With TikTok, there are no limits!

You can create videos from scratch by letting your imagination run wild! In fact, there are a multitude of effects to add to your videos such as music, text or even narration!

By spending time on the platform you can also discover the trends of the moment or even follow a “challenge”, a form of TikTok video that goes viral and creates a strong community feeling on the platform.

For businesses, the most commonly used types of organic content are “demos” and user guides.

Thanks to TikTok’s wide range of functionalities, you will be able to create a video that will explain your products and thus encourage people to buy them. By showcasing your products in action, you will increase the level of knowledge of your products! The consumer will now clearly know why your product could be beneficial to him in his daily life!

To have a successful marketing strategy, don’t forget to set goals and a predefine a schedule. Be consistent and make sure you post regularly as this is one of the keys to success on this platform. Researching and using trending keywords is also a way to make your content perform well, so make sure to research those that would be relevant to your videos!

Don’t forget that TikTok content is often less polished! It’s time for your organization to think outside the box and take yourself less seriously, because that’s how you’ll stand out on TikTok!

• Could my business benefit from using this platform?
• Do I know the different features of TikTok?
• Could my business benefit from a visibility boost?