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Increase your traffic with SEO

Remember, SEO is the optimization for search engines; natural or organic referencing. You will typically use keywords in your website text, tags, product descriptions, blog posts, social posts, image captions, and more. This increases your chances of being found in search results by assisting search engine spiders in understanding the content of your web pages.

As a digital marketing specialist, SEO and social media marketing are essential in your work. It is often overlooked. However, combining these two points becomes much more effective because they both aim to reach and connect with your potential customer.

To create more effective social media content, research user-focused keywords. The end goal is to reach the user so think like them. What word would they most likely type into Google’s search bar? You need to rely on your audience’s interests, challenges, and questions to find something that will capture their attention.

There are several tools to do your SEO research and improve your goals. Here are some examples:

TextOptimizer

Firstly, TextOptimizer is an innovative tool that can help you build a better-informed editorial strategy. It takes your main keyword (the one that wraps around everything your business focuses on) and analyzes its meaning and significance to extract related topics that you can add to your content. Moreover, this tool allows you to find popular questions related to the topic being discussed. Questions are a great way to generate more interactions and engagement as you expect users to respond.

Google Analytics

Always remember that we write for the users! But who are they? In order to learn more about them, and to refine your search marketing strategy, Google Analytics collects data from the visitors of your site (age, gender, interests).

Sprout Social

With voice search booming, spoken language search is increasingly important for SEO. It is no longer enough to match keywords in text searches but to understand how people communicate. Spoken words are much more spontaneous and less standardized. Social Media Listening offers listening tools for real-time keyword context analysis and content optimization for voice search. Furthermore, you can use the smart inbox monitoring features to search for and organize keyword mentions.

Facebook Ads

To continue, advertising on Facebook is not only a great way to increase your visibility and generate sales. In fact, it allows you to test your content and analyze its impact to adapt and better orient future content. Be bold to create several small campaigns by playing with the audience parameters to analyze which type of audience best suits your content. Then, you can build an engaged community.

Google Keyword Planner

Next, Google Keyword Planner will help you get the best keywords on your list, hence, those with the greatest impact. To use this tool, you will need an AdWords account. Moreover, the software will give you the search volumes and traffic estimates for each of your keywords. You will have access to an estimate of the number of clicks and impressions you can get for each search.

Moz Keyword Explore

Moz Keyword Explore is a free tool that can suggest the right keywords to use and will inform you of their performance. By collecting this data, you will be able to target your campaign’s keywords to reach more people and increase your visibility. Thus, you will also see which keywords your competitors are using!

Sem Rush

Lastly, SemRush is a tool that will help you improve your search engine rankings. One of its main functions is to track your competition. You can use the tools to pull links from your competitors, monitor their fluctuations in ranking, and perform a comprehensive competitive analysis.

As you will understand, it is highly important to integrate SEO into your marketing strategy. By using different tools, you will put all the chances on your side to better understand your audience and see the content they are most receptive to. Ask your audience directly about your content projects: it is a great way to get feedback! The better you understand it, the more likely you will be cited.

Questions to ask yourself?

  • What calls to action seem to work best for my articles?
  • How do my site users interact with my content section?
  • Who are my readers?
  • Am I using SEO and social media together for a better marketing strategy?
Written by
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Romain Modard

Digital media manager

info@staging.billy.social

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    2023-11-30T11:58:45-05:00